We’re part way through our “Kudos for Community Managers” blog series, and we’re continuing the celebration by sharing some tricks of the trade from Cartwright’s community manager, Rich Bennett.
Last week we introduced you to community managers, Jenine from Billtrust and Michelle from HIROC. In part 3 of our series, you’ll get a look inside Rich Bennett’s role as a community manager at Cartwright Companies, a family-owned business that handles large military moves within the US and internationally.
Cartwright needed a solution to improve communications between their International, Relocation, and Logistics divisions. The Marketing team was tasked with finding a solution that allowed them to easily find and share company and departmental news and knowledge – so they worked with the HR and IT to research and evaluate platforms. And that’s what led them to Igloo.
So, without further ado, let us introduce you to Rich.
I: What is your role?
RB: My official title is Marketing Media Specialist, but I also serve as the primary community manager for Cartwright’s Igloo community.
I: What is a typical day for you?
RB: Coffee, put out fires, more coffee, more fires. Wash, rinse, repeat. In my spare time, I create kick-butt content for our Igloo and train work space admins to do the same.
I: What is the most satisfying part of your job?
RB: The most satisfying part of my job as an Igloo community manager is seeing folks using Igloo tools to improve their departmental workflows and increase their overall efficiency.
I: How do you keep your members engaged?
RB: Content is the key. We’re driving folks to the Igloo by posting content on it that isn’t available anywhere else. We want to make sure that the first place employees go to find information is the Igloo.
I: What do you do when you see engagement starting to drop?
RB: Introduce additional content and promote it via broadcast messages. We’ve made Igloo training part of the onboarding process for all new hires and we are looking at creating an Igloo Users Group that will meet to discuss how they’re using the Igloo and the benefits they’re seeing.
I: How do you find great stories or content to share with your community?
RB: Nothing beats good ol’ footwork. Part of my job here is covering employee events. As such, I get to know a lot of my co-workers and I am always reminding them to keep me in the loop if there’s something they think should be covered on the corporate blog.
I: Who are your partners in crime?
RB: My boss, Julie McConnell, my work space admins, and the folks in IT and Human Resources. Without them, I would be in a world of hurt!
I: What’s the biggest change you’ve seen in your organization since your community launched?
RB: Increased inter-departmental collaboration and sharing of data. Another big plus is a reduction in repetitive processes in Human Resources as folks now have everything they need regarding their benefits and compensation packages. With the Igloo, it’s all just a mouse click away.
I: If you could give one piece of advice to a new community manager, what would it be?
RB: Don’t try to do it all yourself. The best thing you can do is recruit and train additional admins and contributors. The Igloo is all about collaboration and as the community manager, you need to set the tone and example. If you’re not collaborating and building the community, why should anyone else?
I: What’s your philosophy at work?
RB: Be happy in your work! Keep it fun, keep it current, and never stop learning!
We celebrate Community Managers
We’re proud to partner with community managers like Rich to build thriving communities for a more productive and engaged workforce. For more community management resources and free activities, including a Community Manager Fortune Teller and our Calling All Champions engagement guide, visit the CMAD microsite here: try.igloosoftware.com/cmad.