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Unsung Heroes of Business Communication: Maximizing the Tools You Already Have

Luke Reimer

June 11, 2019 · 4 min read
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Gone are the days when the workplace was confined to an office where people worked side by side. In today’s digital workplace, many employees can work anywhere, on any device, at any hour. Never has there been a greater need for effective employee communication tools to enable teamwork and collaboration.

The right business tools can make or break employee communication. According to a survey by The Economist Intelligence Unit, 63% of employees believe that access to a wider range of communication tools would significantly improve work communication. But that’s just part of the story.

A recent survey by Igloo found that a majority of remote workers feel they are missing out on important information or are excluded from meetings. Clearly, there is a need for better workplace communication tools.

Fortunately, your company already owns many of the business tools that can help your employees work together better – but you may not be realizing their full potential. Ready to encourage better adoption and usage? Start by educating and engaging your employees on the business communication tools at their fingertips.

What business communication tools are in use today?What business communication tools are being used today?

From instant messaging and file sharing to online video conferencing and intranets, everyone is familiar with common tools used for business communication – but is everyone using them?

The answer is yes, to a degree. According to a survey of communications professionals by the PRSA, the most popular business communication tools are email, intranet, and social collaboration tools. However, the survey also showed underutilization of tools such as mobile apps and messaging.

Employees are eager to make better use of these tools. A recent survey commissioned by Ring Central found that 44 percent of respondents are looking for easy-to-use business communication tools that can become a natural part of their day-to-day interaction with co-workers. Face-to-face meetings are falling by the wayside, with 95 percent saying they prefer to use business communication tools instead of in-person meetings.

What are the business benefits of using workplace communication tools?

Organizations that successfully engage employees with the right business tools can expect to enhance productivity and create real competitive advantage. Let’s look at four key benefits of implementing effective business communication tools.

  1. Boost productivity and collaboration: The McKinsey Global Institute found that productivity improves by 20-25% in organizations with connected employees – no matter where they are located. And according to a Nielsen report, collaboration is a critical factor in cultivating innovation.
  2. Improve engagement and profitability: Better communications tools result in engaged employees who feel valued and respected – and companies with engaged employees outperform those without by 202 percent.
  3. Improve security and centralization: In the absence of company-sanctioned tools, shadow IT can take its place – leading to unsecured, siloed information exchange. According to the Igloo survey, 50% of employees use communication tools not approved by their companies, mostly for convenience.
  4. Create one version of truth: Multiple versions of documents can result in mistakes and lost productivity. Using a shared document management system eliminates this issue.

10 essential workplace communication tools10 essential workplace communication tools (that you probably already have)

We all agree that business communication tools are important. Now, let’s take a quick look at 10 essential communication tools that are sure to improve communication, collaboration and employee performance in the workplace.

  1. Video and web conferencing: Geographically dispersed teams can easily meet, talk, and share their screens in real time, saving your company time and money in travel.
  2. Chat and instant messaging: Chat is great for facilitating quick discussions and project updates across individuals and groups. It’s easy to see the proliferation of Slack and now Microsoft Teams. Files can be shared instantly as needed, although it’s not ideal for document storage and distribution.
  3. Discussion forums: Discussions and knowledge sharing brings management and employees together. If integrated with enterprise search, this can reduce time wasted on searching for previously shared knowledge.
  4. News, blogs, and wikis: Everyone can be kept up-to-date on important company news and updates. Blogs allow leadership to be heard, wins to be celebrated and priorities established, and are great for sharing knowledge and allowing people to respond via comments, tagging and rating. Wikis let multiple people contribute to a subject that becomes part of a searchable archive of expertise.
  5. Mobile communication apps: Secure mobile apps make it easy to stay connected to work, no matter where people are physically located.
  6. Knowledge hubs: Our survey found that 43 percent of employees say they have avoided sharing a document with a colleague because they couldn’t find it. Policies, procedures, job descriptions, business plans or marketing campaigns can all be stored in a knowledge base for use by employees.
  7. Project management: Project boards such as Trello help teams collaborate, get organized, assign ownership of tasks and project components, reference the necessary resources, and deliver completed projects.
  8. Document collaboration: Documents can be shared and revised with others, in real time. Google Docs or Box are well-known examples.
  9. Social networks: Inject some fun and a sense of belonging with social zones that strengthen ties between employees. Use social networks as a place to share and find the organization’s knowledge.
  10. Intranet: Your organization already has a one-stop digital destination for centralized workplace communication: your company intranet. Intranets come with built-in apps that provide news, team spaces, messaging, content sharing, discussion forums, knowledge hubs, and more, for use by the entire company.

Take your business communications to the next level

By making better use of the business communication tools already at your fingertips, you can create more collaborative teams, streamline work processes, and build a more successful business.

Start by evaluating the effectiveness of your current tools. If you find gaps, our next-generation digital workplace solutions can help your people work smarter and faster. In today’s workplace, effective communication can be challenging, but with the right business communication tools, it’s easier than you think.

Learn more about the Igloo tools that can help you improve business communication.