The Igloo Blog

Archives for June 2010 « Recent Articles

Photo of Gerard van der BurgOffline

To really focus on the growth of your online community, factors such as community traffic, activity, number of users, etc., are important, but delving deeper may prove more valuable. Monitoring activity within your online community means you are analyzing, understanding and responding to conversations about brands, products, reputation and end-user opinion. How do you monitor this information?

Photo of Anna CaraveliOffline

Online communities fail when their attributes of collaboration and co-development are in conflict with the culture and values that drive the larger organization. How do we define community success and what makes an online community successful?

Photo of Rob CollinsOffline

Can Social Networks Solve the Great Dilemma?

Photo of Gerard van der BurgOffline

Depending on the type of community you are launching, you may need to target different audiences in different ways. Developing specific and relevant messaging for the different target audiences of the community is essential for a successful community launch campaign.

Photo of Gerard van der BurgOffline

Any online community requires forethought and careful planning, ensuring the success of the online community by thinking strategically to establish an online presence. A vision statement serves as a guideline for the community’s future strategic decisions. It simply answers the question, "Where do we want to go?"

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