Driving Interdepartmental Engagement with Sound Credit Union

Sound Credit Union’s Digital Workplace, the Current, won a Digital Transformation Award for engagement in 2023 and their digital workplace team elected to build on this initial success with a measured approach to engagement in 2024. Their stated objectives were to focus on natural and positive interactions, leveraging likes, and encouraging views.

The plan also incorporated quarterly engagement campaigns highlighting new or underutilized areas and features within the Current, thus increasing self-service opportunities. Goals were set at 2% increased engagement per quarter, and an overall increase of 15% in likes on content.  

Quarterly campaigns for the year took several directions, including “Like What You See,” where users were entered into a draw based on their liking at least 5 pieces of content, and “Diving into the Current,” which invited users to review updated or underutilized areas of the site, once again being entered into a prize drawing if these activities were completed. Along the way, the Current team noticed unexpected benefits to their campaigns, including other business areas incorporating engagement strategies.

The Current celebrated its one-year launch in September 2024 and introduced the Current Champions initiative as part of these celebrations. This program recognizes and celebrates active engagement within the digital workplace and identifies monthly champions for views, likes, and contributions, while also highlighting exceptional or outstanding content.

While there were many incentivized aspects to these campaigns, organizers also reported similar behavior in non-incentivized areas, including increases in likes and comments in Training and Development and inclusion-focused channels. This measured and focused campaign strategy paid dividends within the Current and across the organization, with organizers reporting that they are on track to surpass their stated goals. 

Sound Credit Union’s approach to engagement illustrates some key steps in creating a successful campaign and maintaining engagement. Setting goals before the campaign is key in providing a target for the campaign and a basis for measuring success. Creating timely campaigns which contribute to the overall goal allows organizers to be creative, vary campaign types, and to pivot if needed.

Finally, recognizing increases in engagement that are offshoots of the original campaign, or those that are fostered organically, is key to understanding user behavior and preferences. This allows organizers to formulate future campaigns and digital workplace strategies around these learnings.

Learn how you can create powerful engagement activities of your own with Igloo.