By Liam Lahey, 23 December, 2008. Abstract: Some say social networking came of age in 2008 and as it continues to mature over the course of 2009, it will live up to the hype as the next "killer app". But beyond social networking, what will Web 2.0 do for businesses in a forthcoming year that is economically unpredictable?
In the article, Dan Latendre, CEO of IGLOO, provides his perspective.
"... Dan Latendre, CEO of Igloo Software said the technology still has a ways to go in terms of being adopted by organizations.
Igloo defines Web 2.0 as a set of new and innovative tools that take us beyond simple browsing, searching and publishing of static Websites.
"Along with this whole Web 2.0 and social networking play is something that's been forgotten and that's the software-as-a-service model," he said. "These are the choices organizations are going to have to make -- 'am I going on-premise or SaaS?'"
To that end, the coming year would be another important step for the corporate social networking adoption, he added.
"I don't think [social networking] came of age in 2008, I think we're still in an education phase," he said. "A lot of CIOs are still trying to figure out how to best implement a corporate social network in their organization.
"I strongly recommend to organizations to do it by business units . . . and not the top down enterprise approach. In the marketplace, you extend corporate social network outside your firewall to deepen those connections with your key partners and suppliers."
Full article: http://www.echannelline.com/usa/story.cfm?item=24055