Andre Bourque, a social media marketing and inbound marketing specialist, recently interviewed Igloo's CEO, Dan Latendre, to discover the five key considerations any company should make in determining their social software needs.
IGLOO Software is a company that develops social software providing online business communities. Providing a powerful suite of content management, collaboration and knowledge sharing tools, the cloud-based service gives employees, partners, and customers a voice in their business activities.
In speaking with Dan Latendre the CEO of the company, I was educated on five key considerations any company should make in determining their social software needs.
1. Embrace "Social" for the Right Reasons
Everyone's doing it, and to some very real degree, it's unavoidable--social, that is. It's easy for the early adopters in company to readily embrace this new, necessary channel, but doing so well, requires some forethought. Like any software investment, it is important to approach a social software initiative steadily and objectively, creating a clear business case which identifies the purpose and goals of the investment, along with metrics for how you plan to measure its success (for example leveraging social analytics tools). By treating your initiative as a long term, strategic investment rather than a quick fix, you can set more realistic expectations for both sponsors and employees, and maximise your opportunities to demonstrate value and, in turn, bring about change.
2. Part Tech, But All People
Sure, a new software solution is all about technology, but adoption of it is all about people. Introducing a successful social intranet initiative is partly about the technology, but also about encouraging employees to think and work in more social and collaborative ways. Changing the culture of a company requires the support and involvement of all levels of management. Companies should take heed of this migration. Additionally, involved encouragement from senior figures within the organization is equally essential. Have your leaders lead social by example, and use it.
To view the other 3 major considerations for your business social intranet, read more here.