Laurie McCabe, Consultant, provides her coverage of the Enterprise 2.0 conference in her Tech Tidbits. Here, she illustrates a roundup of some of the more interesting collaboration and social apps, such as Igloo that are aimed squarely at small and medium businesses (SMBs).
This week I had a chance to attend the 2012 Enterprise 2.0 conference in Boston, which focuses on social business and collaboration solutions. This edition of Tech Tidbits features a roundup of some of the more interesting collaboration and social apps aimed squarely at small and medium businesses (SMBs) that I was able to speak with at the show.
But first, I'd like to share three key trends that surfaced very clearly at the event:
- More vendors are paying attention to SMBs. Until recently, many vendors were putting the lion's share of their attention on large enterprises. But several vendors I spoke with are focusing either exclusively or primarily on SMBs.
- Vendors are starting to understand that moving from traditional to a social collaboration represents a major cultural shift for most companies. They are trying to ease this transition with easier to use apps and services to help companies cross the chasm.
- Social business and collaboration vendors are moving beyond using their platforms to share information. They are connecting collaborative activities with business processes-both internally and with external customers, partners and suppliers. This should make all of these solutions much more interesting to SMBs looking for more actionable and practical ways to use collaboration platforms.
The solutions below are good examples of some or all of these trends in action!
IGLOO takes the approach that businesses need interconnected "hubs" or social networks for different groups, whether different internal business units, customers, suppliers or partners. With IGLOO, each business unit can manage their own individual network, and IGLOO is working on providing the ability for users to publish content across multiple networks. In addition to the ubiquitous activity stream, IGLOO features a full roster of social networking tools, including IM and DM, different ways to create and share content, personalization capabilities, document management, search and a rewards and badge system. And it integrates with several key applications, such Microsoft SharePoint and Salesforce.com as well as Microsoft and Google personal productivity tools.
Visitors to IGLOO's site can complete a short form requesting a free trial, IGLOO contacts the individual (often within minutes, at most 1 business day) to learn more about their requirements. From there, IGLOO sets up a custom collaboration environment based on one of its 8 social business applications (each application is preconfigured, but also customizable for the user). Then IGLOO gives the user a guided tour of this environment, sharing insights and best practices on everything from configuration to driving user adoption.
Read the full article here.