Laurie McCabe, partner at SMB Group, chats with IGLOO where they discuss the ever-growing popularity of cloud computing, the importance of customized free trials, and how they are doing things differently.
Free trials have been a staple of cloud computing from the beginning. Almost every cloud-aka software-as-a-service-vendor offers free trials. Many vendors also give companies a free pass for the first user in perpetuity. For simple solutions-such as online storage or email marketing-free trials often do the trick. People take the solution for a spin, and see if does the job without sinking any money into it.
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