Bill Ryan, a seasoned technology professional and collaboration expert, chats with IGLOO's VP of Marketing & Operations, Andrew Dixon, where they discuss the enterprise social software space and how IGLOO plans to dominate this space through context; which will ultimately produce effective collaboration.
Activity streams (micro-blogging) put the social in social collaboration tools. There are many features in a social collaboration platform that enable users to streamline communication and effectively engage without using email or other communication platforms. None of these tools has the singular capability that the activity stream has. Often called micro-blogging, the activity stream allows users to update status in near real-time. This capability was introduced to the public in Facebook and has changed the social landscape forever. Every social collaboration platform, public or enterprise uses this capability to enhance communication between members of the community.
To understand the other important components of a social collaboration platform see my previous post Building a Social Collaboration Platform
I had the opportunity to talk with Andrew Dixon, VP of Marketing at IGLOO Software last week about the new features they have implemented in their enterprise social platform and one that jumped out at me is their new micro-blogging capability. For those of you that don't know IGLOO, they provide a cloud based Social Collaboration Platform focused on small, medium, and large organizations. You can find them at http://www.igloosoftware.com.
IGLOO Software has been quietly building a really solid social collaboration platform over the past few years. They have steadily grown their customer base and are gaining ground on competitors like Jive Software. In fact - they just landed IDC and beat Jive out of a very large deal. How cool is that…? So why is their micro-blogging capability better than others I've seen? In one word - context.
IGLOO took their time coming to market with Micro-Blogging. They put a lot of thought into how micro-blogging could be integrated across their platform and how it would be used by different groups connected to the portal. The time was well spent - the end result is contextual micro-blogging that allows users to join the conversation at different levels of the organization.
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