This IDC study profiles 10 relatively small Canadian-based new media companies it believes are worthy of highlighting to the broader industry and have the potential to make an impact in the information and communication technology (ICT) market.
This study provides a review of each company's technology and go-to-market strategy, partners, and customers. It concludes with some of the overarching trends IDC is seeing in this market, the strategies and characteristics these 10 companies share, and essential guidance. This study provides valuable input for ICT vendors, investors, government, and service providers to identify promising companies in this market, potential partners, and investment opportunities.
"New media is radically changing who is in control of information and conversations on the Web," says Krista Napier, analyst, Canadian ICT Innovation and Export at IDC Canada. "The growing use of blogs, micro-blogging sites, broadband TV, podcasts, and social networks, to name a few, are driving a new approach to communications that is real time, and two way, with a variety of mediums to fit the message. Canadian entrepreneurs are leveraging this phenomena to develop a variety of solutions and services that are making new media more intuitive, digestible, and manageable for individuals, while providing organizations with cost-effective solutions to initiate, manage, track, listen to, and engage in conversations on a number of platforms, all while measuring their impact."
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