The State of Community Management is an annual report and compilation of lessons learned from the Community Roundtable, a member-based organization for community managers and social business practitioners.
The Community Roundtable, a member-based organization for community managers and social business practitioners, refreshed their state of the nation on community management today. The report, entitled The 2011 State of Community Management: From Exploration to Execution, was underwritten, in part, by IGLOO Software and represents a compilation of lessons learned.
Check out some of the study's key takeaways:
- Social business is realized through the combination of social software, process change, and a change in the approach to management.
- Community management is evolving to include more variations and has become both an explicit role and a discipline of general management.
- Excellence in community management requires an understanding of human behavior and psychology, the community management discipline, business, and the organizational context.
- Community approaches to marketing, support, innovation, and collaboration have gone mainstream. If you are just starting out now, you will find you have some catching up to do.
- Executives are overwhelmingly positive about social approaches with 59% perceived as either 'cautiously optimistic' or 'enthusiastic' about it.
- Organizations with community managers have cultures that are less resistant to information sharing and more likely to have enterprise-wide governance structures.
- Education and cultural change are critical to success in social business. Organizations are still working through how to measure the effectiveness of social and community initiatives.
Links for more information:
- The Community Roundtable 2011 report page
- Rachel Happe, co-founder of the Community Roundtable, announces the release of the 2011 report in a blog post
- The Community Roundtable 2010 report page
- Community Maturity Model
- Presentations from the Community Roundtable