December 6, 2010 – IGLOO Software, a leading provider of online community and social software solutions for business, today recognized Green Grass One for winning the Best Customer Experience Management / Collaboration Program at the Sales & Marketing 2.0 Awards.
Secure Customer Portal Connects 18 Product Suppliers to Customers Reducing their Reliance on Email, Improving Participation in Promotions and Helping to Power a 726% Increase in Revenue
December 6, 2010 (Kitchener, ON) - - IGLOO Software (www.igloosoftware.com), a leading provider of online community and social software solutions for business, today recognized Green Grass One for winning the Best Customer Experience Management / Collaboration Program at the Sales & Marketing 2.0 Awards. This year's winners, including Adobe's Omniture Business Unit, Marketo and HubSpot, were announced live at an awards ceremony on November 9 at the close of the Sales & Marketing 2.0 Conference in San Francisco.
The Sales & Marketing 2.0 Awards honour excellence in leveraging SaaS technologies to improve sales and marketing effectiveness. In the case of Green Grass One, they relied heavily upon emails and phone calls to coordinate promotions and process customer orders, which made it very difficult to scale the business. So, they turned to IGLOO Software to create a secure customer portal for communication and collaboration. The community offered members and partners a powerful platform to interact on a daily basis, sharing real-time market information, multimedia tools and proven ideas directly from the field. It also created a sustainable support network for customers to share information about their businesses.
"With the help of IGLOO Software, we were able to build a true community between our customers, partners, and team members," said Doug Walker, Principal, Green Grass One. "The IGLOO platform has allowed us to create a completely self-sufficient, flexible set of Web 2.0 tools to allow our stakeholders to collaborate on a daily basis. And our customers are engaged and able to communicate in ways that were never available to them before. It has been a resounding success."
For a complete list of the Sales & Marketing 2.0 Award categories and winners, visit www.sales20conf.com/collaboration/awards.
About Green Grass One
Green Grass One is a comprehensive retail program for on-course golf pro shop operators across Canada. By taking advantage of the collective size and experience of the many on-course CPGA professionals operating retail shops, Green Grass One negotiates volume-based pricing with major industry suppliers and shares retail expertise and information amongst the members to help everyone better compete in today's challenging marketplace. Bottomline Retail Solutions are the operators of the Green Grass One program.
About IGLOO Software
IGLOO is a social software company that builds online communities for business. Uniting document management and collaboration software, within one secure social networking platform, organizations use IGLOO's online communities to tear down the walls that prevent people from connecting, communicating and collaborating with each other. Whether the obstacles are organizational or geographic, a more open and connected business improves employee productivity (Workplace Communities) and helps to foster better relationships with customers, partners and suppliers (Marketplace Communities). IGLOO also offers the Social Media Playbook, a free online resource and step-by-step guide that teaches proven community building strategies.
View the IGLOO Press Kit
Read the International Data Corporation (IDC) Green Grass One Case Study
Watch the IGLOO Software / Green Grass One Webinar