March 23, 2009 - IGLOO Community Event Calendar Encourages Interaction at the Grassroots Level to Promote and Support Earth Hour
March 23, 2009 - (Kitchener, ON) - WWF-Canada (World Wildlife Fund Canada) has launched an events listing which will capture, connect and broadcast all Earth Hour TM events occurring in Canada on March 28, 2009. The Earth Hour Events Calendar, powered by IGLOO Software, encourages Canadians to contribute to climate change awareness at the grassroots level across the country by hosting an Earth Hour Event and inviting Canadians to participate.
Earth Hour is an annual global event created by WWF, which appeals to households and businesses to turn off their non-essential lights for one hour to show support for action on climate change. This year, Earth Hour will fall on March 28, 2009 at 8:30 p.m. It is expected that millions of Canadians will turn off their lights to take action on climate change.
The Earth Hour Event Calendar leverages IGLOO's market leading online community and social software solution to manage and promote Earth Hour events using a range of Web 2.0 tools, including RSS feeds, web publishing, blogs, search, an events directory and an interactive map. An automated process allows anyone to submit an Earth Hour Event, quickly, easily and anonymously. Events populate a searchable directory where they can be subscribed to (via RSS), shared, bookmarked and forwarded in an email. An interactive Google map then displays which events are taking place across the country. WWF-Canada makes a Fundraising Toolkit available on their website to help individuals and organizations to raise funds and host local Earth Hour events.
"By implementing a strategy that combines social software with their web presence, WWF-Canada is making Earth Hour accessible at both the grassroots and a national level," says Dan Latendre, CEO of IGLOO. "The Earth Hour Event Calendar gives Canadians a place to participate, interact and promote their events, enabling them to champion the cause and demonstrate to other Canadians that individual action does make a difference. The effect is viral. We're seeing this happen more and more-social software is becoming integral to viral grassroots campaigns that start small, in the home for example, and eventually reach national and international exposure to achieve great success."
"WWF-Canada chose IGLOO for our public Earth Hour Events Calendar because we needed a robust solution and we needed it quickly," says Tara Wood, Manager, Earth Hour, WWF-Canada. "People across the country will be hosting and attending Earth Hour events so we wanted to enable them to find and share that information quickly and easily. We also needed to ensure the platform we chose could handle the high traffic volumes expected."
Earth Hour 2008 was a major success celebrated by more than 50 million people in 35 countries across the globe. Landmarks around the world, including the Empire State Building (New York City), Sears Tower (Chicago), Golden Gate Bridge (San Francisco), Bank of America Plaza (Atlanta), Sydney Opera House (Sydney, Australia), Wat Arun Buddhist Temple (Bangkok, Thailand), the Colosseum (Rome, Italy), Royal Castle (Stockholm, Sweden), London's City Hall (England), Space Needle (Seattle), and the CN Tower (Toronto, Canada) turned off their lights for Earth Hour.
IGLOO develops online community and social software solutions for groups, teams and organizations of any size. Our solutions combine Web 2.0 technology with on-demand hosting, consulting, e-engagement and all of the community support services necessary for a sustainable and successful deployment. Organizations use IGLOO communities internally to improve employee productivity (Workplace Communities) or externally to foster relationships with members, customers, partners and suppliers (Marketplace Communities). Fully integrated collaboration, content management and Web 2.0 social networking tools enable organizations to quickly and cost-effectively create online communities to leverage talent, knowledge and relationships across organizational and geographical boundaries. IGLOO is funded by RBC Venture Partners. Jim Balsillie is Chair of the IGLOO board. For more information visit: www.igloosoftware.com.