Marisa Peacock, Senior Reporter at CMS Wire meets up with Dan Latendre, CEO of IGLOO Software where they discuss why the enterprise really needs a microblogging tool.
IGLOO's social business software works to enable modern business collaboration, so it's only appropriate that they've released a microblogging application that brings a communication stream into an integrated set of cutting-edge social technologies and document sharing tools. Lest you think the era of "corporate Twitter" has begun, think again. Unlike standalone "Twitter-like services for the enterprise," IGLOO provides context by integrating those conversations within a user's collaborative workflow (e.g. in a company's social intranet), instead of forcing them to switch to a separate and disconnected tool.
Read the full article here.