IGLOO Software was referenced in recent Aberdeen Group Report: Sales 2.0: Improved Productivity Through Internal Collaboration", Alex Jeffries and Andrew Boyd. May 2008.<br/>
IGLOO Software was referenced in recent Aberdeen Group Report: Sales 2.0: Improved Productivity Through Internal Collaboration, by Alex Jeffries and Andrew Boyd, May 2008.
Summary: As organizations continue to decipher the best practices for engaging customers and prospects through external-facing Web 2.0 technologies (such as customer-facing blogs and other online forums) the collaborative nature inherent in social media applications is also being utilized for knowledge sharing within the enterprise. Companies are leveraging Web 2.0 collaboration tools, such as social networking sites and wikis, to redefine the way sales representatives share insights and lessons learned in the field. Ultimately, organizations hope that increased levels of knowledge sharing create a work environment where sales representatives have access to any and all information needed to close a deal, thereby increasing overall sales productivity
"... The proliferation of social networking suites on the web speaks to their popularity among online consumers. As a result of this trend, businesses are not only mapping to prospects through social networking connections, but they are also incorporating some of the social networking functionality into customer-facing websites, as well as internal content management solutions.IGLOO Software uses the web as a technology platform to provide a corporate social networking suite. Using a set of collaboration, content management, and networking tools, IGLOO Software strives to decrease the enterprise-wide reliance on email and connect groups within the enterprise, wherever in the world they are located."
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