The Customer Collective - 4 Key Features Your Social Intranet Should Have

By May 1, 2012
OfflinePhoto of Christine Gondos

Andre Bourque, a social media marketing and inbound marketing specialist, recently interviewed Igloo's CEO, Dan Latendre, to discover the 4 key features your social intranet should have.

In speaking with Dan Latendre the CEO of IGLOO Software, I've become versed on collaboration tools, and most importantly, the distinctions between many of them.  Igloo develops securely stored social, collaborative business solutions that can be used for employees, business partners and customers. Delivered in the cloud, the company's social software includes an integrated suite of content management, collaboration and enterprise social networking features.

Adapted from Ragan Communications, these are the four features the company advises organizations seek out when evaluating a social intranet solution.

1. An open contribution model. Not all collaborative solutions behave the same way. With editorial processes, approvals, and workflows often customizable within a system, the optimal system needs to be democratic. Meaning, everyone in the company should be able to contribute content to the social intranet. Regardless of his or her position, Igloo advises that everyone should have the liberty to post without having to go through a cumbersome approval process. In this way, your company can truly tap into the collective conscious of your employees.

2. Uphold a comment-friendly environment. Constructive dialogue isn't merely about broadcasting opinion in a one-way discussion. One of the essential points to having a business social intranet is so employees can share their knowledge and opinions. To achieve universal adoption and an open environment, it's important to encourage comments and discussion.

To view the other 2 key features your social intranet should have, read more here.


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Posted By:
Christine Gondos
May 1, 2012
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