Forbes - How Mobile is Rapidly Evolving the World

By May 16, 2012
OfflinePhoto of Christine Gondos

"If mobile technologies are evolving the least advanced societies, imagine what they’re going to do the world’s most advanced." Forbes Contributor, Mark Fidelman, talks to Igloo for his latest piece on how mobile is rapidly evolving and impacting the business world.

The first time I can remember realizing how critical mobile phones were to people was back in 2006, while I was working in India. It was a blistering summer, and I'd heard the news that rural farmers were waiting in mile long lines to bring their produce to market; most had to spend the night catching what sleep they could on their bullock carts. Sadly, the heat of the summer spoiled nearly all the produce that didn't make it to market that week, and many farmers were distraught.

A few farmers, I later learned, used their mobile phones to find out about prices and wait times at different markets. Armed with that information, they sold their produce in the markets that had the shortest lines and highest prices. They had, in fact, saved their produce and their financial livelihood from certain ruin.

Situations like this one highlight crucial progress occurring in some of the most remote places on earth. Where people living in the most disadvantaged societies are utilizing 21st century mobile technologies to help solve problems that have been around since the 19th century - a period of 200 years bridged by a single device carried in your pocket.

So if mobile technologies are evolving the least advanced societies, imagine what they're going to do the world's most advanced.

The smarter organizations are quickly adapting mobile technologies to their businesses by designing for mobile as an integral part of their future workplace, Andrew Dixon, Vice President of Marketing & Operations, IGLOO Software characterizes the future workplace as: "The blurring between work life and home life, the emergence of new mobile platforms, the shifting expectations of IT and the rise of social as a transformative force in collaboration… The future workplace is actually not a place. It's just what you do. That means business will happen wherever, whenever and on whatever device it needs to happen - 24/7."

If you subscribe to Dixon's view as I do, you can anticipate that work as we know it will change dramatically. Yet, as David Swan, CTO of actuarial and consulting firm Milliman illustrates, there are some reservations about the shift. "The truth of the matter is with mobile technologies, you could build an entire consulting company in the cloud and nobody would ever have to come to work. Is that okay? Is it okay if people don't have walls? Some Milliman practices virtualize that way. Everybody works from their home office."

To read the full article, click here.


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Christine Gondos
May 16, 2012

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