While at the J. Boye Conference, Marisa Peacocki, senior writer for CMSWire, chats with Daniel Kube (Igloo VP, Sales) & Andrew Dixon, (Igloo VP, Marketing and Operations) to discuss their newest offering and how it can help many companies tackle one of the most pervasive challenges — making sense of business intelligence and social analytics.
At J.Boye 2012, it was made clear that sharing is caring. Whether it's information about what's working or what isn't, it's essential that everyone from development teams to sales and marketing to community managers share insights so as to help everyone innovate and make improvements. Session after session, valuable information about mobile web strategy, SharePoint development and web governance were shared, giving us great insight on how we can avoid pitfalls and work smarter.
Work Smarter with Better Business Intelligence
J.Boye prides itself for providing a vendor-free environment in which digital professionals can learn, engage and network with one another. However, sometimes vendors need a safe space at which to learn and network, too. As a result, JBoye features a forum that allows software vendors an opportunity to present a 6-minute innovative demo showing how their solution can solve a business problem.
Among the vendors participating was Igloo Software. We were able to catch up with Andrew Dixon, Vice President of marketing and operations at Igloo before the conference and get a sneak peek at their newest offering and how it can help many companies tackle one of the most pervasive challenges - making sense of business intelligence and social analytics.
In March, after careful consideration and review, Igloo chose MicroStrategy Cloud to integrate reporting and analytics into IGLOO's social business suite and began preparing for a spring launch. Spring has sprung and with it the launch of its new social analytics and reporting tool. Companies can drill down to evaluate performance by teams or individuals to see what social tools are working, patterns for positive customer engagement and how it affects the company's bottom line.
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