So, which department owns the company intranet anyway? It used to be a huge issue, but in the end, it doesn't even matter.
Once upon a time, there was no question on how an intranet came to be. Corporate communications complained that they lacked the correct tools to share information with employees and take the pulse of the company. IT would then be stuck with finding a solution. And installing, running, repairing and heading training for it. It wasn't a very productive way of doing things, and it still isn't. Times are changing though, with marketing being expected to be the top software buyer by 2017. That's a big maybe though, since our research shows that IT still holds the purse strings in most cases. That isn't necessarily a bad thing though. That leaves marketing to find the solution that answers best their business pain, and IT to manage application diversity - figuring out how to make it all play nice together. Doesn't that sound like it should have always been like that?
Synergy, no but really though.
It doesn't matter though. Even if you figure out answers or scenarios that look optimal, they'll most likely end up fitting only your niche situation. The one important thing to keep in mind is that IT will always be key. They see across the business, because they are present everywhere. They also ultimately will always be the ones who know the technological resources available. However, they need a business partner, usually marketing or human resources, to direct them to the source of the problem. This needs to be a synergy. That's the correct way to use it by the way, not the ridiculous use it's given by most sales execs, as in the Greek word synergia, working together. It needs to be something that is bigger than the sum of its parts. This is what implementing an intranet should be.
Here's the thing.
Both sides should remember at all times that it is a win-win situation. The business partner should be fully ready to prove the value of implementing an intranet, and IT should be there to support the claim on the technological side. Proving the return on investment for an intranet is trickier than you'd think. Both parties need to bring their word and metrics in to ensure they hold enough weight when the expense is being looked over by management. This ultimately goes hand in hand with making it work, the other aspect where synergy is needed. Of course an intranet needs to run smoothly at all times, with sufficient resources to stay fast and reliable, it's the basis of adoption for such a measure. The other important thing is to put in place the work processes and work flows to ensure that the platform is being used to its full extent.
This might sound like a strange conclusion, but the initial question we asked is truly irrelevant. Who has the last word and decision power is often already decided through organizational processes, and can't be changed anyway. The important thing to retain is that everyone uses the intranet, and therefore deserves to have an input in its implementation. Yes, a business platform drives collaboration. Only one more reason to bring it to life with the same logic.
Still not sure about why you would need an intranet? Check out free intranet ROI guide.