When launching your community - Know your Target Audience

By June 3, 2010
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Depending on the type of community you are launching, you may need to target different audiences in different ways. Developing specific and relevant messaging for the different target audiences of the community is essential for a successful community launch campaign.


About the author

Gerard van der Burg

Community StrategistIGLOO Software Inc

Gerard has 30+ years international development and management experience with various international agencies and responsibilities ranging from projects, programs and executive duties. His work has…


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