People don’t just want to hear information from the top, they want to feel like they’re part of the conversation.
People like to hear from their leaders at work. No doubt about it. But when the conversation is only ever about what’s happening at the top, it can leave them feeling a little cold. If you want people engaged with corporate communications, E2E communication is essential.
So, what is E2E communication (besides what we assume is a great provider of infrastructure wiring services in North Carolina)? It’s Employee-to-Employee communication—unmoderated interactions or conversations between employees.
How does E2E happen?
With the abundance of chat apps, email, text, (and whatever else the kids are using these days), one-on-one conversations don’t seem all that difficult. The real trick is to get people talking to each other, sharing opinions, insights, and stories that help everyone else do their job. A modern intranet can bring those conversations together using tools like comments, forums, and microblogs.
It’s more than just bulletins—it’s culture
E2E isn’t about alerting the office that the coffee machine’s broken, it’s about having meaningful conversations about work and having some fun while you’re doing it. Encourage people to contribute to the culture by creating a ‘sticky’ intranet experience.
Here are a three ways you can nudge them in the right direction:
- Use employee-generated content. People who participate in their intranet become personally invested in its success. And, all that interaction with their community leads them to feeling engaged in the company. A forum post can start the conversation while comments on that post can help it continue.
- Highlight the people who are contributing. When people see their peers creating content, they want to get involved too. One engaged contributor grows to two, and so on, eventually leading to a vast pool of people creating and sharing content.
- Encourage teams to promote their projects. The intranet can be used as a tool for teams to get the word out about what they’re working on. Eventually, more and more teams will join in the self-promotion to ensure they’re not left out. Even just a quick microblog giving a shout-out to the members of your team can go a long way.
Take a back seat whenever possible
Try not to over-moderate or discourage discussion, or you’ll risk dissuading people from talking. Create a set of simple, common sense commenting guidelines that employees can review during the onboarding process. When someone’s going off track, give them a gentle nudge and remind them of the importance of “intranetiquette.”
Remember: your employees are an integral part of your team. The candid, unfiltered communication that takes place between employees makes them more likely to be receptive to new ideas.
How does your company approach E2E communication? Leave us a note in the comments section, or tweet us directly @igloosoftware (we like to enable conversation too).For even more helpful information like this, check out our Modern Communicator’s Guide to Corporate Communications. It’s a page-turner. Or, more accurately, a page-scroller.