Reminders

The importance of a creative brief

By May 24, 2016
OfflinePhoto of Laurence Beauchesne

You’re about to start a project that has a design component and you may or may not speak in colors, fonts, and graphics. How will you communicate what you need? Unfortunately, we aren’t all telepathic (but how cool would that be?) so, instead, you’ll need to work with your design team to put together a handy little document called a creative brief.

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