Blog post written by Sara Moncada Madril, Managing Director, On Nursing Excellence (ONE).
Sara Moncada Madril, Managing Director, On Nursing Excellence (ONE), shares her experience connecting the international nursing community through the use of social technologies.
On Nursing Excellence (ONE), is a not-for profit organization that was formed to tackle one of the biggest challenges facing healthcare today; how to provide high quality, cost effective staffing practices that meet the needs of patients across the continuum of care and the workforce. The Institute provides access to information and education to assist organizations in achieving excellence in staffing and in realizing the quality, safety, financial, operational and cultural outcomes that result when excellence is achieved. In 2008, we brought together over 50 healthcare leaders from health service, policy and research to contribute to the development of a white paper creating a definition for excellence, an evidence-based model for staffing and 10 best practices. In 2013, we have launched an effort to rethink the 2008 document based on current research, healthcare reform and the ongoing challenges that face staffing in todays healthcare climate.
As the Managing Director of ONE, and experience in healthcare technology, I witnessed the emergence of social media and saw firsthand the impact on the healthcare technology world. Social media affected, and essentially changed the way we communicate with each other. Although the healthcare technology industry is often slow to adopt the latest trends, the overwhelming and staggering growth of social media quickly made its way into the healthcare community world faster than most would have anticipated.
Connecting with an international nursing profession has a variety of challenges, not the least of which is how busy nurses are. In looking for a web solution, our vision was to bring thought leaders together in an online community where members can brainstorm and share innovative ideas in a collaborative environment. Specifically, we were looking for a tool that could showcase discussion forums, white papers, video, blogs and a resource library with complex document storage.
We also had a need to bring a handful of websites together under one umbrella, housing collaborative functionality that could contain both a public accessible site and a designated membership area. While I wanted the site to be a public site, I was also looking for a solution that could enable certain areas of the community to be accessible by members only. We envisioned an online community where members could discuss what is working and what isn't working, share best practices and collaborate around the work on staffing excellence.
On top of being accessible anytime, anywhere, it also had to be easy for our members to use. The demographic of nurses in the US is widely varying with experience working on the web, so having a solution that's easy to navigate and easy to use was a very important part of our needs.
I came across Igloo Software while researching social intranet software vendors. We found that the Igloo solution was a good fit to meet our criteria and could be deployed quickly to meet our needs.
We first deployed Igloo Software in 2009 and designed a relaunch of a more comprehensive site in April 2013. We were able to very quickly bring each of the websites under one roof with Igloo and set up each line of our organization in a clear and easily manageable manner. With the new site, we have also developed a video library through an interface with Igloo and Vimeo, bringing nurses together in an innovative way to share their experiences. We now have the foundation to a community of professionals where we can build into our vision of shared research and experiences in the nursing world. To me, this is highly valuable
As our reach into the nursing world grows, we continue to see our membership climb, with over 500 community members in a short time frame. We have also found, as our projects continue to grow, that the added value of using Igloo as an intranet has been very helpful. As a small non-profit organization, our team is spread out across the U.S. and the use of the software for document sharing, collaboration and easy access, has made a difference in large project real time communications.
A Special Project
On Nursing Excellence produced a feature length documentary film in 2012 "NURSES If Florence Could See Us Now" dedicated to the inspiring work that nurses perform each and every day. This project was a huge undertaking, and one that was very important to us, as we clearly see the need to honor and say thank you to this community of caregivers that changes lives, day after day.
Launching the film was a challenge, as we were new to the film-making world. We created multiple partnerships with film distribution organizations, and we brought them all into our website for our community to learn about the film. This created an easy to access network for healthcare education settings, nursing schools, hospitals, and private care facilities to all come to one place for information about the film.
A challenge we are witnessing with the community is the ability to get nurses to comment or actively participate in the discussions. Through the analytics available in the tool, we can see that hundreds of nurses in the community are reading and finding valuable information. Our download rates also show that the tools we are making available are being used.
What we seem to be slow in, is the active participation of the community members through comments and idea sharing. Nurses are busy, which we recognize as an added layer to this challenge. We are actively seeking guidance from Igloo on how to develop a strategy to engage the community members and see this tide shift.
We continue to learn more and more with the Igloo platform, and look forward to watching our community soar. A year from now, we envision our community to be incredibly active with members collaborating, engaging, and sharing experiences and innovative ideas with each other.
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