How a streamlined app experience can help sales close deals

By Adam Stephens - April 12, 2017

The evolution to a digital workplace brings with it an urgent need for companies to understand what data exists and where it’s all kept. Any efforts to do this can be complicated by the sheer amount of apps and tools that an organization has implemented to keep up with the pace of work – be it enterprise-wide, at the team level, or more increasingly, by individual employees.

Every department within an organization has their own operational systems: ERPs for financial data, CRMs for customer data, HRIS for HR data, and Marketing Automation Platforms for marketing data. Then, there’s the company wide intranet that’s supposed to tie it all together. But unless organizations can make these systems talk to each other, data will continue to be duplicated and people will continue to do redundant work.

Chris Myers