Sales & Marketing

You can't control your brand, but you can influence how people see it.

Marketers are no longer in complete control of their brands. Control is shifting to the consumer.

The Web 2.0 era has ushered in a new age where customers can easily express themselves and broadcast that message through social media. External voices can be even more popular than your corporate messaging, with Wikipedia entries and YouTube videos ranking higher than corporate websites.

This leaves you with two choices: attempt to reestablish control or accept it for what it is and encourage others to join the online conversation. But, before you venture into the world of social media, the first step is to bring those capabilities internally.

Online communities that shape your brand.

Too much time spent on sales admin - Reduce the time your sales team and partner network spends digging through outdated material or recreating the wheel for that new customer pitch. Create a knowledge base and push relevant communications to your team to align their efforts and improve the new business close rate.

Inconsistent corporate messaging - Manage your agency network, share creative assets and collaborate on campaign execution globally across geographically disparate teams to ensure a consistent message in a cluttered market.

Disconnected from the customer - Bring those golden nuggets of truth to the surface. Provide a forum for your field team to connect, share best practices and deliver insights from the field back to corporate to create relevant and engaging communications.

Invisible to search engines - Connect your social media channels in one, branded online community to boost search engine rankings through keyword-rich user-generated content, while collecting valuable insights into your customers.

Limited resources to update a web presence - Engage all your stakeholders with a single unified platform that incorporates leading edge Web 2.0 technology. Deploy an online community as a corporate website or conference and event site, serving as both a publicly-facing web presence and an internal collaboration platform.

Business templates that make community building easier.

IGLOO offers a collection of business templates based on the most effective communities. Our partner portal design has been configured based on best practices in partner management, including predefined areas for sales, marketing and technical resources.

Get started in less than 60 seconds. Custom template, branding, wallpapers Document storage, version control, auditing, permissions Full text search, activity streaming, alerts Member directory, social networking, messaging Event calendar, forums, blogs > Success Stories > Product Editions > Try Before You Buy