The Business Problem

Leveraging critical corporate information poses a growing challenge for global organizations. Your marketing team needs to be able to support the sales cycle and effectively deal with customer stories, information and issues. If your sales representatives can't locate relevant business intelligence, the delay could mean lost revenue. By providing easy access to corporate knowledge via a corporate social network, IGLOO meets this fundamental business challenge, giving you the ability to manage marketing campaigns, publicity, product releases, events and even your corporate website.

The IGLOO Software Solution

To generate revenue and expand your business, your sales team needs access to all of your organization's knowledge.

Using IGLOO to create corporate social network, your marketing team can collect relevant information and publish it to your sales force. Any document created by your marketing department, including corporate templates, images, logos, product overviews, corporate brochures, presentations, demonstrations, price books and more, can be published and distributed online, improving your sales force's response times and their effectiveness.

Manage Your Knowledge

IGLOO’s powerful content management functionality supports multiple file formats. All information within your corporate social network can be searched, bookmarked, commented on and subscribed to (email or RSS) by any authorized member of your organization, so your sales team can be “in the know” when relevant information changes. Version control and detailed audit histories guarantee that people have access to the most recent version of a document. Document details display post date, views, downloads, size and versions at a glance. Managers can monitor individual activity within the network to see who is contributing to the network.

Blogs and forums promote peer-to-peer communication, encouraging people to share best practices and previous project information. Members of your marketing team can create their own blog on a specific topic and/or comment and pose questions to other bloggers within the community—a great way to share ideas and expertise. Using Forums, members of sales and marketing cangather and discuss relevant topics; pose questions to one another; share expertise—all through a web browser, BlackBerry® device or favorite email program. Both can be subscribed to so people in your organization have their fingers on the pulse of rapidly changing, critical information.

A Wiki—a collection of web pages that members can access, contribute to and modify online— can be set up with each new project. Sales and marketing employees gather on them to establish design or style guidelines, launch a branding campaign, or share and collect best practices. Wikis are especially valuable in global organizations, where employees work remotely to contribute or brainstorm, regardless of location and time zone. All of the information captured in a wiki is securely stored in the network, preventing the loss of valuable knowledge during the project, or once it has been completed.

Manage Your Talent and Business Relationships

Because people are able to easily contribute to corporate social network, everyone is equipped to make faster, more intelligent decisions. IGLOO’s professional profiles provide a network of company experts to collaborate with on any business issue.

A corporate social network functions as an integral part of your brand strategy. Since your brand helps to differentiate you from your competition, protecting it is critical. An IGLOO corporate social network can be used as an online style guide, containing approved versions of your logo, corporate templates, messaging, positioning, rules of usage—everything employeees need to make sure that your brand is represented appropriately to all of your stakeholders at every touch point.

The Photo Gallery can be used to store, organize and manage image files as part of your online image gallery. People can subscribe to collection of photos and receive email updates (instantly, daily, weekly or monthly) when new images are added or modified.

IGLOO accommodates every type of project, from processes like Requests for Proposals (RFP's) to short term events such as joint marketing efforts with partners outside of the firewall. Project teams can be created on the fly, participant roles are defined and any relevant information stored in a central and secure project community.
Use IGLOO to manage your website; every corporate social network comes with a customizable default home page, an unlimited number of sub pages, navigation, a site map, links, access control and web content management. The home page is the place to bubble up the most important, relevant and timely content for your community. The home page gives your organization a "view of itself" and is the starting point for many of your members.

The Calendar feature can be used for events management—to organize a schedule of tradeshow, events and business meetings. Highlight events on any page in your corporate social network and add attachments, images, links and multimedia files using the Event Publishing feature. Members can view archived events to access lessons learned and avoid re-inventing the wheel.

IGLOO works on your existing infrastructure, is accessible from anywhere in the world and leverages peoples' knowledge of familiar Web 2.0 tools and technology. Because it is easy to use and improves the way people work together, IGLOO significantly increases overall productivity and employee satisfaction.