Buidling Healthcare Communities
with Social Technologies

Recorded: Thursday, October 7th, 2010 at 2 pm ET/11 am PT
Featuring Pfizer Inc's Vice President of Worldwide Communications, Ray Kerins, TransforMED's Marketing Manager, Nathan Bieck, and IGLOO Software's CEO, Dan Latendre

Webinar Overview

This exciting webinar brings together some of the world's leading experts on healthcare and online communities.Listen as Pfizer, the world's largest pharmaceutical company and TransforMED, a wholly-owned subsidiary of one of the nation's largest medical organizations - the American Academy of Family Physicians (AAFP), as they discuss how they are embracing social media to build communities.During the webinar, Dan Latendre, CEO of IGLOO Software will be showcasing some specific examples of online healthcare communities in action.

Ray Kerins - Vice President/Worldwide Communications, Pfizer Inc.

As Vice President in the worldwide communications department of Pfizer Inc. (NYSE: PFE), Ray oversees all strategy and execution of the Company's global media relations programs. He is directly responsible for handling top-tier domestic and international news media company-wide.
Ray is the chief spokesperson for Pfizer. He manages the company's media relations department and function, including communications programs for executives, crisis and issues management, financial and products communications, as well as, corporate philanthropy and human resource initiatives.
He provides senior communications counsel to various members of the executive leadership team including the presidents of the various divisions, general counsel, CEO and other senior public affairs members globally..

Nathan Bieck - Marketing and Communications Manager, TransforMED, a subsidiary of the American Academy of Family Physicians

As Marketing and Communications Manager, Nathan is an advocate and evangelist for the Patient-Centered Medical Home (PCMH). Working directly with TransforMED's Practice Enhancement Facilitators, he is helping to educate, communicate and inform key stakeholders about the concept. Nathan also serves as the community manager for Delta-Exchange, TransforMED's collaborative social network for practice transformation.

Nathan came to TransforMED from an e-commerce company where he served as the Channel Marketing Director. In this role, he helped oversee the growth of the company and of the value-added reseller community by educating resellers, customers and prospects on the overall benefits of the e-commerce solution.  Nathan has also held additional positions at high-tech public relations and marketing firms.

Dan Latendre - CEO, IGLOO Software

Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has always taken an entrepreneurial and visionary approach to business and has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications. After leaving Open Text in 2004, Dan accepted a position as CIO at the Centre for International Governance Innovation (CIGI) - a not for profit research centre founded by Jim Balsillie. During his tenure, Mr. Latendre created the first free online research network for those working, studying and advising on global issues.