DangleTech Community

DangleTech is Canada's largest community sponsored website dedicated to the technology sector. The site is a forum of the entire technology community including employees working in companies of all sizes, governments, universities and the financial community. DangleTech's objectives are to raise awareness, educate, inform, provoke and stimulate ideas and dialogue in order to help grow this vital sector.

The Challenge

DangleTech's sponsors, including the Stonewood Group, Technology Fast50 and Deloitte, recognized the need to raise the level of discussion by getting some of the technology industry's best and brightest to share their insights for the benefit of all. An online community would provide direct access to an extensive target audience and have the ability to aggregate quality content - fulfilling DangleTech's goal to create, build and scale great leaders and companies in the technology sector.

One of the challenges DangleTech faced in building their community was the complexity of creating a site that could incorporate the breadth of functionality they wanted. The participating organizations tried to create something inhouse but encountered a mess of multiple vendors and so-called experts, often with conflicting advice.