A Game Plan for Bringing Social Networking to the Enterprise

The biggest obstacle to creating a successful community is getting people to join, return and contribute.

Just deploying social software does not guarantee adoption. In fact, Gartner predicts that through 2012, over 70% of IT-dominated social media initiatives will fail. And although we have embraced social networking with fervor in our personal life, and some are even bypassing IT to bring these capabilities to work, success is not preordained.

According to Forrester's Best Practices for Introducing Social Technologies, most organizations consider the challenges posed by sociology to be far more challenging than those posed by the technology itself. It's a recognized fact that adoption is a culture and business process issue, rather than a technology one.

With so many self-proclaimed gurus and experts in social media, it's difficult to know where you can turn to map a clear approach. That's why IGLOO has created the IGLOO Social Media Playbook - a free online resource that includes a step-by-step guide; tips and tricks; video resources; best practices; and strategies that document and teach proven community building methodologies. It's an innovative series of plays to help you drive adoption in even the most discerning workforce.

Gerard van der Burg - Community Strategist

Gerard has held management and executive positions for the past 25 years in the International Development Sector. His work with organizations such as the Dutch Development Organization, CARE International, and Global Development Group has taken him to live and work in many countries in The Americas, Europe, Africa, and Asia. For the past 10 years, he provided leadership to a number of organizations for the design and implementation of complex Results-Based Management (RBM), Information Communications Technology (ICT), and Knowledge Management (KM) systems.  Gerard joined IGLOO in 2007.

Date and Time:

Thursday, April 15
2 pm ET/ 11 am PT
Duration: 30 minutes

In this webinar we will explore the Playbook and the five phases of successful online community building:

• Planning & Ideation - outlines the building blocks for the conception, ideation and planning of your online community.
• Design & Build - includes detailed design and implementation planning.
• Launch & Rollout - outlines the marketing activities your organization can employ to attract, encourage, sign up and retain members.
• Manage & Sustain - involves the ongoing execution of your plan to achieve your community's goals and objectives.
• Grow - includes the process by which you create, implement, manage and monitor sustainability.

For more information, please email campaigns@igloosoftware.com, or call us at 1.877.664.4566.