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The Globe & Mail - Selling the Future to Executives Stuck in the Past

By November 3, 2011
OnlineStephen Rahal

Globe and Mail Reporter, Bryan Borzykowski sits down with Dan Latendre where Dan discusses that even though the cloud is the new and more cost effective way of doing business, he is finding that many big-company executives are still hesitant to make this transition.

Since 2008, Dan Latendre's business has been to help companies embrace the future of cloud-based communication. However, he's finding that many big-company executives are still too hesitant to break out of the past.

Read the full Globe & Mail interview with IGLOO's CEO, Dan Latendre, here.

 

About the author

Stephen Rahal

Marketing CommunicationsIGLOO Inc.

Entrepreneurial marketer with experience in the professional service and high-tech industries, as well as in a boutique agency environment. Prior to IGLOO, I worked for a niche agency and tech firm…

1 Comment

I would like to thank all of the experts who sent me insights on how to break this cloud barrier within large organizations.


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