Though organizations now understand what social media is, they still struggle with leveraging the technology for improved collaboration. IT in Canada Writer, Stefan Dubowski, features Igloo in his latest piece where he discusses how organizations are beginning to tie social business to their corporate goals.
It wasn't all that long ago - perhaps only a year or two - that organizations began to think that social media just might have a role to play in enterprise collaboration. But of course, in technology time, a year or two is an eon. Now businesses are well past asking, "What is social media?" and they're deep into the more challenging (and wide-ranging) question: How do I use it?
How will social media impact the business? How do we get started? Now that we have begun, how do we measure the impact of the technology? How are our employees using it? How are our competitors using it?
Discussions with social-media observers (see sidebar interviews with Greg Schiltroth, Andrew Dixon and Mark Kovarski below) reveal that organizations in 2012 and beyond will tackle those 'how' questions as they aim to integrate social media into their business processes, all in the name of improved information sharing, better business insight - and ultimately a leg up on the competition in whatever sector they happen to operate in.
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