Michael Hugos, a former CIO, & Principal at the Center for Systems Innovation features Igloo Software in his newest article surrounding gamification. This new term is surrounded around how companies are starting to use the motivational techniques of video games -- such as points, leaderboards and levels -- to create more engaging business applications. His latest book surrounded around gamification titled, "Serious Games: The Future of Work", will be available In July.
CIO - Gamification--it's the awkward word that describes the practice of applying game- design thinking to non-game applications so people find them more interesting and engaging.
Today, companies are starting to use common video-game techniques such as points, badges and leader boards to make their websites more interactive and to reward people for their contributions. But this is only the start of the inevitable merging of games and business.
With all the serious stuff going on in the world today, why are people talking about games at work and why are they doing it now? The answer comes down to two things: technology and demographics.
The widespread use of social media such as Facebook and Twitter, and the rapidly expanding use of smartphones and tablets have created new ways to reach and interact with customers.
Gamification software companies such as Achievers, Badgeville, Bunchball, Gamify and Igloo claim that companies can reap significant benefits, such as increasing product awareness, sales and customer satisfaction.
To read the full article, click here.
1 Comment
Thanks for this post. Gamification, I believe, expands on a core component of our social lives - in the process of living social, games play a major part in the socialization process. It is how, after all, we develop our cognitive capacities.
Now, although I have yet to put some of the communities I manage through the gamification processes available via IGLOO, I have always tried to attach incentives to participation. The key to successful gamification, I find, lies in understanding what the goal of each implement is - in essence, gamification won't work simply for the sake of it!
Will share my finds soon!
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