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Archives for April 2010 « Recent Articles
NING customers left out in the cold.
Lots and lots of conversation and debate over the past 2 days about Ning and their decision to drop free online networks and layoff 40% of their staff. The reason: wanting to focus on their high value premium networks like Friends or Enemies, Linkin Park, Shred or Die and Pickens Plan. According to new CEO, Jason Rosenthal these sites and others drive almost 75% of their US traffic.
As a fellow CEO, I understand the need to drive top line revenue. I also understand the need to focus. But what I…
It is all about creating incremental business value.
Almost every CIO that I speak with asks the same question: "How can I measure the return on investment (ROI) of social software and social media solutions?" For me, measuring the ROI of social software is not about monetization, but actually measuring the incremental value it brings to your business. It is about measuring how well an employee, a team or even the entire company is doing in meeting the business challenges they are trying to address.
Here are some typical areas which social…